The numbers don’t lie, but they are often misinterpreted. Most of us use Google Analytics – it’s free, it’s accurate and it’s brilliant. One of my challenges as an SEO is to regularly educate clients on how to actually interpret Google Analytics and understand what it all means. With Google recently encrypting keyword referral […]Author informationBrett DixonDirector at DPOMDirector of DPOM, a UK SEO & PPC Agency. Geek and proud I spend most of my time learning as much as I can about search engines and playing the odd video game! I’ve worked in PPC and SEO for around 8 years and love every minute of it!TwitterFacebookGoogle+The post Google Analytics: Avoiding Premature Speculation by @brettdixon appeared first on Search Engine Journal.