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Foursquare Targets Feature-Phone Users With New Nokia App

Foursquare unveiled a new app designed for feature phones on Tuesday, specifically targeting Nokia’s range of Series 40 handsets. S40 is a software platform used on the Finnish company’s line of mid-range feature phones, as well as on its Asha series, which are marketed as low-end smartphones. Foursquare will be preloaded on new Asha devices worldwide when they hit the market in several months “Hundreds of millions of people around the world use Nokia S40 phones, and now they’ll all have access to Foursquare,” the location-based social network said in a blog post In fact, last year, Nokia said it sold 1.5 billion units of its S40 phones. With mobile consumers in developing markets opting to buy feature phones over costlier smartphones, it seems the Finnish company is tapping into the lucrative low-end handset market Read more…More about Nokia, Foursquare, Feature Phones, Tech, and Apps Software

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Foursquare Targets Feature-Phone Users With New Nokia App

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