As marketers, the more data we have the more targeted our messaging can be. Knowing what your audience is saying about topics related to your business can be a valuable source of consumer insight. Today, Facebook announced that it is giving Page owners access to topic data, which shows marketers what audiences are saying on Facebook about events, brands, subjects and activities. All personal information is being is being kept private, the information provided is meant to give marketers the data they need to make better decisions, it’s not meant to infringe on anyone’s privacy. As an example, with topic […]The post Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook by @mattsouthern appeared first on Search Engine Journal.
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