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Facebook Inks New Partnerships for Better Ad Targeting

Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space.  The Custom Audience tool was launched last September as a way for businesses to target their existing customers with ads on Facebook.  Yesterday, Facebook notified advertisers that businesses using Datalogix, Epsilon, Acxiom, and BlueKai Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social MediaMichelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson RossTwitterFacebookGoogle+LinkedInThe post Facebook Inks New Partnerships for Better Ad Targeting appeared first on Search Engine Journal.

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Facebook Inks New Partnerships for Better Ad Targeting

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