Yesterday Facebook announced an expansion to their lookalike audiences capabilities that will help advertisers find more customers who are similar to their existing ones. Facebook launched lookalike audiences last year, which is an advanced targeting capability that builds off of their custom audiences feature. With lookalike audiences advertisers can use attributes like interests or demographics and […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Facebook Allows Advertisers To Find Similar Customers With Expansion To Lookalike Audiences by @mattsouthern appeared first on Search Engine Journal.
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