Reaching 4.6 million shoppers is about to get easier than ever if you’re an advertiser, as re/code reports that eBay will be launching its first mobile advertising business later this year. To be more specific, the company’s lead advertising executive told Re/code that eBay will start running ads within its apps on phones and tablets in the fourth quarter of 2014. When this initiative is rolled out, marketers will have the ability to place advertisements within eBay’s tablet and smartphone apps. The ads will appear directly on the home screen, and will target users based on their shopping and search […]The post Ebay To Enter The Mobile Advertising Business This Year by @mattsouthern appeared first on Search Engine Journal.
View this article: