If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that. Google Analytics has some pretty amazing features which can easily keep track of your KPI’s such as Return on Ad Spend (ROAS/ROI) or Average Revenue per Transaction. I regularly hear business owners say they have no idea what their ROI is for their search marketing campaign. You don’t have to be a marketing whiz to find this information. This post will teach you how to pull a […]The post E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports by @seocompanymiami appeared first on Search Engine Journal.