If you needed heart surgery, would you let a plumber operate? Me neither! Obviously, you’d want an experienced surgeon to do the job. You’d be wise to follow the same line of thinking when it comes to your content program. Let’s look at why it’s important to work with professional writers. Your content is an important brand Author informationJason CorriganJason Corrigan is an Organic Search Manager for Catalyst in Boston, MA, who oversees the planning and execution of custom SEO and social strategies for Fortune 500 brands. He is a published author on Social SEO and has extensive marketing experience that ranges from journalism and content development to blog management and building out extensive search strategies.TwitterGoogle+LinkedInThe post Content Marketing: The Secret to Creating Awesome Content by @JCorriganSEO appeared first on Search Engine Journal.