Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce advertisers’ holiday campaigns. With that in mind, the worst thing that could happen when you’re knee deep into holiday traffic volumes is to have PLA’s come down due to mistakes […]Author informationHeather CooanDirector, Client Services at Clix MarketingHeather Cooan is Director of Client Services for paid media firm Clix Marketing. Heather is a regular writer and speaker on topics including paid search, social media, web analytics, and display advertising.TwitterFacebookGoogle+LinkedInThe post Common Product Listing Ad Mistakes & Solutions by @HeatherCooan appeared first on Search Engine Journal.
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