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Army of Robot Baristas Could Mean the End of Starbucks as We Know It

Starbucks’ 95,000 baristas have a competitor. It doesn’t need sleep. It’s precise in a way that a human could never be. It requires no training. It can’t quit. It has memorized every one of its customers’ orders. There’s never a line for its perfectly turned-out drinks. It doesn’t require health insurance. Don’t think of it as the enemy of baristas, insists Kevin Nater, CEO of the company that has produced this technological marvel. Think of it as an instrument people can use to create their ideal coffee experience. Think of it as a cure for “out-of-home coffee drinkers ” — Nater’s phrase — sick of an “inconsistent experience.” Read more…More about Starbucks, Alternative Business Model, Business, Retail, and Robots

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Army of Robot Baristas Could Mean the End of Starbucks as We Know It

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