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Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study

Most brands consider engagement a KPI (key performance indicator) to their digital marketing success. Regardless of the size or […] Author information Ryan Hanley Founder at Content Warfare Ryan Hanley is the founder of Content Warfare, a community and consulting firm dedicated to helping businesses grow their audience online. He is also producer to the Content Warfare Podcast, one of iTunes fastest growing podcast dedicated to content strategy. Connect with on Google+ TwitterFacebookGoogle+ The post Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study appeared first on Search Engine Journal.

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Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study

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