Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your product’s worth can stop you in your tracks long before you get anywhere near the break-even point. A much-quoted study by Forrester Research found that for every $92 spent on acquiring website traffic, a measly $1 is spent on optimizing it. (Page 9, Endnote 3) This post assumes you fully understand the importance of optimizing every page of your website for conversion. While there are umpteen beginners’ guides and advanced blogs that spell out every little […]The post A Startup Owner’s Black Book of Web Conversion by @searchrook appeared first on Search Engine Journal.
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