The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will doubtless carry on for the foreseeable future. How Do You Measure ROI on Content? There is no definitive method of measuring ROI on content, as each company/brand/site will be looking for something different. Whether you’re writing to bring more people to the site, increase conversions, establish credibility in your sector, or are just writing because you enjoy it, you’ll measure ROI differently. There are often long lead times on seeing a direct conversion […]The post A 1,000 Word Post vs. A 2,000 Word Post: Which Has Better ROI? by @searchlabs appeared first on Search Engine Journal.