Oh, the good old talk about bid management software! Lately we’ve seen the addition of a big new player in automated bidding: Google. With Automated Rules and AdWords Scripts, Google has entered into the bid management software space and they’re doing excellent. I’ve never liked outsourcing the bid management part to a third party provider Author informationAndrew LolkThe post 5 Reasons Why You Shouldn’t Entirely Automate Your PPC Bid Management appeared first on Search Engine Journal.
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