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Search Engine Optimization Tools and Resources

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3 Steps to Reducing Search CPA’s in Half!

Is your paid search program under performing    Do you need to find a way to decrease your CPA’s?  These are the first steps you should take to improve performance. 1.    Locate “Bleeder” KW’s Run a KW report for the last 90 days – Include conversions, CPA, and conversion rate Filter for KW’s greater than 2X your Author informationAlexander DaoAlexander Dao is a Senior Manager at DataPop.com. You can follow him @the_dao_jonesTwitterLinkedInThe post 3 Steps to Reducing Search CPA’s in Half! appeared first on Search Engine Journal.

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3 Steps to Reducing Search CPA’s in Half!

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