When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it becomes obvious this is not the case. Graphs.net recently published an infographic stating “64% of website visitors complete their purchases offline”, making it clear that many internet users treat the internet like a virtual shopping window. Not only are the majority of consumers making purchases offline, but according to a recent call tracking case study released […]The post 3 Must-Have Call Data Integrations to Boost Sales by @ZoeLeeSkelton appeared first on Search Engine Journal.