As much as we may hate to admit it, the rules are always different for small businesses. Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys. Today I’ll be discussing some content marketing “rules” that it’s OK for small businesses to break. Supposed Best Practice #1: You Need a Content Marketing Strategy This is the content marketing rule I hear over and over again, and it’s starting to grate on […]The post 3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore by @egabbert appeared first on Search Engine Journal.
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