According to Google, businesses with complete online listings are twice as likely to be considered reputable by customers. Moreover, Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. Unfortunately, not nearly enough business owners are taking advantage of this relatively easy boost in credibility. Only 37 percent of businesses have claimed a local business listing on a search engine. Google launched an initiative in 2011, called Get Your Business Online, to help businesses capitalize on these missed opportunities. That’s a lot of missed opportunities for small businesses. In […]The post Google Wants to Help Put Your Business on the Map, Literally by @mattsouthern appeared first on Search Engine Journal.
What if I told you that you can increase your traffic without any marketing? That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales. “How?” you may ask. All you have to do is follow this long tail strategy: Leveraging Long Tail SEO Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for. On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic. If you look […]The post How to Increase Your Website’s Traffic Without Any Marketing by @neilpatel appeared first on Search Engine Journal.
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold): But what’s even more important, they seem to find them quite useful. According to this data from MDG Advertising, 71% of users value information provided in local search results 36% think these results are convenient 14% use them to find a local business each month A staggering 61% of local searches result in a purchase Getting listed and maintaining local rankings […]The post 5 Local SEO Tools For E-Commerce Merchants by @FernandoSEMrush appeared first on Search Engine Journal.
Join the SEJ Marketing ThinkTank on April 2nd at 10am Pacific, 1pm Eastern for a webinar on CRO with Neil Patel.The post #SEJThinkTank Webinar With Neil Patel April 2nd: The Art and Science of CRO by @dantosz appeared first on Search Engine Journal.
A small gesture of thoughtfulness can make a surprisingly big impactThe post 11 Small Things That Make a Big Difference to Customers appeared first on Search Engine Journal.
Find out how a SaaS startup grew their blog following to over 100,000 blog visits a month with content marketing as their SEO tool of choice.The post How to Exceed 100,000 Blog Visits Per Month by @wmharris101 appeared first on Search Engine Journal.
Traditional institutions that have solid reputations are finally beginning to add courses involving digital marketing.The post 15 Colleges That Offer Digital Marketing Classes by @albertcostill appeared first on Search Engine Journal.
With Prince William and Kate’s second baby coming into the world within a matter of weeks, we thought it would be interesting to take a look at what the current odds are for the royal child’s name As is traditional in Great Britain, bookmakers — or “bookies” — are offering bets on names as diverse as James, Joffrey, Daisy and Diana. We spoke to some of the UK’s biggest bookies to find out which names people are putting their money on. See also: From the popular to the puntastic: What’s in a British pub name? Have a read below to find out the names that are the current favourites, and be prepared for some rather surprising outsider options. Read more…More about Uk, Features, Royal Family, Prince William, and Kate Middleton
The results of an investigation by the FTC into Google, obtained by the Wall Street Journal and reported on by The Verge, reveal that Google has allegedly manipulated its search results in a way has stifled its competition. The investigation eventually ended with a settlement, but the commission wanted to take legal action against the search giant, stating: “Google “adopted a strategy of demoting, or refusing to display, links to certain vertical websites in highly commercial categories.” Google agreed to alter these practices, but contends that there was no evidence of wrongdoing. However, one example taken from the report is […]The post FTC Reports Google Boosted its Properties Ahead Of Competitors’ in Search Results by @mattsouthern appeared first on Search Engine Journal.
A report from TechCrunch indicates that Facebook is intending to turn its Messenger service into a platform that’s akin to Snapchat. At least similar in the sense that it’s going to become a messaging service which third parties can use to deliver content and communicate more directly with their audience. However, Facebook’s goal is not to mimic Snapchat, it’s to make Messenger more useful. The company’s vision for the new platform functionality will be officially announced at Facebook’s F8 conference. The initial focus of the new functions will be on how third parties can publish content and deliver information to […]The post Facebook to Turn Messenger into a Platform Similar to Snapchat by @mattsouthern appeared first on Search Engine Journal.