According to a report from Reuters, Microsoft and Yahoo are extending the deadline to renegotiate the terms of a search partnership that was formed in back in 2010. The deal was signed for 10 years, with at opportunity to renegotiate terms after the 5 year mark. The two companies can either make changes to the terms originally agreed on, or terminate the partnership. The negotiations have already exceeded 30 days, but the two companies have agreed to extend the deadline another 30 days. Yahoo stated it values the partnership with Microsoft and will continue discussions, while Microsoft declined to comment. […]The post Microsoft, Yahoo to Renegotiate Terms of Search Partnership by @mattsouthern appeared first on Search Engine Journal.
Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the “brand newsroom” trend grew.The post The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime appeared first on Search Engine Journal.
Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine Journal.
A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in Dallas on March 31st. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the Greater DFW/Houston area and want to learn from Steve and other […]The post #SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @wonderwall7 appeared first on Search Engine Journal.
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.The post The Evolution of Keyword Research Tools [Infographic] by @jonharules appeared first on Search Engine Journal.
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become more prepared for what we can’t always expect. He gives tips on how to prepare down below. But First, More About The SEJ Summit The SEJ Summit conference ticket cost is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. If […]The post Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7 appeared first on Search Engine Journal.
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a “best practice” baseline.The post How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee appeared first on Search Engine Journal.
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.The post 12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott appeared first on Search Engine Journal.
One of the two Germanwings Flight 9525 pilots may have been locked out of the cockpit before the plane started to descend over the French alps Tuesday, according to two separate reports See also: 3 generations of one family among victims in Germanwings crash Investigators were still looking for the second black box Thursday morning, containing the flight data recorder. It’s hoped the information contained in it will shed light on why the flight from Barcelona to Dsseldorf with 150 passengers and crew crashed, killing all on board. The orange cockpit voice recorder, recovered Wednesday, has recordings from microphones within the cockpit of the plane Read more…More about France, Us World, Germanwings, and Germanwings Flight 9525