These articles cover a wide range of topics – from how to reach the largest audience possible to how to tell your content strategy is working.The post This Month in #ContentMarketing: January by @dantosz appeared first on Search Engine Journal.
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers. On the other, it can be difficult to measure the effectiveness of an individual campaign or ongoing social strategy in terms of a straightforward ROI. A CMO survey found that marketers were increasingly moving away from purely financial metrics […]The post Social Media Fails: How Not to Ruin Your Campaign by @Lingo24 appeared first on Search Engine Journal.
Snapchat will debut its first original series this Saturday on the heels of the rollout of its media platform Discover earlier this week. The series, titled Literally Can’t Even, will appear on the app’s Snap Channel, as part of the new Discover feature, according to The Hollywood Reporter. See also: Is Snapchat about to become a publishing powerhouse? Sasha Spielberg and Emily Goldwyn, daughters of Steven Spielberg and John Goldwyn respectively, will write and star in the series. The duo will play fictionalized versions of themselves, and the plot will revolve around their lives in Los Angeles. Read more…More about Video, Social Media, and Snapchat
Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With geo-distributed crawling, Googlebot would start crawling a page using IP addresses that […]The post Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern appeared first on Search Engine Journal.
PARK CITY, Utah — Call it the Star Wars and the Sundance Kid panel. Starting at 8 p.m. ET (6 p.m. in Utah), George Lucas and Robert Redford will participate in the second of two “Power of Story” panels at Sundance, and you can watch it all right here. SEE ALSO: Sundance Valley or Silicon Film Festival? Either way, it’s getting there Film critic Leonard Maltin will moderate the panel at the Egyptian Theatre on Main Street, where the Sundance Film Festival is taking place through the weekend. Follow along, and participate on Twitter, using the #PowerOfStory hashtag. The first “Power of Story” panel, held on Saturday, featured Mindy Kaling, Lena Dunham, Jenji Kohan and Kristen Wiig in a freewheeling (and often funny) discussion of gender in Hollywood; check it out, here Read more…More about Movies, George Lucas, Star Wars, Sundance Film Festival, and Entertainment
Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO by @wonderwall7 appeared first on Search Engine Journal.
Originally codenamed “Android L” Android Lollipop made its debut during the Google I/O developers’ conference on June 25, 2014, and was officially released on November 3, 2014 on the Nexus 6 and Nexus 9. Every Nexus from 4 to 10 now includes the Lollipop update. As for devices like the HTC One M8, Samsung Galaxy Note 3, Note 4, Galaxy S4, Galaxy S5 and entire Sony Xperia Z Series, Lollipop has slowly been arriving. That’s not to say there haven’t been any problems with the KitKat successor. There have been complaints that Android 5.0 has issues involving memory management, lacks a silent […]The post 15 Incredible Features That Make Android 5.0 “Lollipop” The Sweetest Yet by @albertcostill appeared first on Search Engine Journal.
When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online” for “Googled”. According to comScore, Inc., Google and its affiliated websites comprise 67.6% of the search engine market share in the United States, and, according to Netmarketshare 66.44% worldwide. Though prominent, Google is not the only search engine available. There are innumerable others that provide various interfaces, search algorithms, and other unique features. Many even base their search algorithms around specific philosophies, ones […]The post Going Beyond Google: A Comprehensive List of Search Engines by @alexanderkesler appeared first on Search Engine Journal.
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late. This is the 2015 process for removing a penalty and analyzing potentially hazardous links. Tools Needed: Google Webmaster Tools Tools like Link Research Tools and URL Profiler Google Docs Website email account (@yourdomain.com) Step 1: Gather Information Start by […]The post A 2015 Process to Removing a Google Link Penalty by @JordanKasteler appeared first on Search Engine Journal.