What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the diverse population. Masingita Mazibuko, a director of marketing for skincare brand Pond’s, stated that “the trick is to know your customers.” With over 91% of B2B companies engaged in content marketing in the United States, it’s clear that brands have been trying to know their customers by creating content that is appealing to that specific audience. While some would argue that South Africa is behind in […]The post SEOlympics: Top Marketing Blogs of South Africa by @albertcostill appeared first on Search Engine Journal.
The basics of good content haven’t changed in the last ten years, but 2014 did bring a renewed focus on developing great content. As we look into 2015, many businesses are planning to focus on content marketing in the coming year. Perhaps Stephanie Miller said it best: Content is King. Again. Still. But what is ‘good content’ and what is the best way to go about creating it? Each month, we will try to answer that question by looking at the top news and articles in content marketing. In December, content marketing experts covered everything from predictions for 2015 to how […]The post This Month in #ContentMarketing: December by @dantosz appeared first on Search Engine Journal.
A man with a lengthy criminal record killed six adults and two young children before taking his own life in Edmonton, Alberta, in what the police chief on Tuesday called the city’s worst mass murder. See also: 2-year-old fatally shoots mother at Idaho Wal-Mart Edmonton Police Chief Rod Knecht told a news conference late Tuesday night that there was no suggestion of gang involvement and said the motive for the “senseless mass murder” appears to have been “planned and deliberate” domestic violence. Knecht did not release the name of the suspect, but said the man was well-known to police and had a criminal record dating back to September 1987. Read more…More about Canada, Us World, World, and Edmonton
As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat.The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal.
Community Managers maintain, foster and grow online communities—or at least they’re supposed to. They may also be called moderators and (depending on the community), may or may not get paid. If you actually own an online community, remember that sometimes you get what you pay for. While there are certainly fantastic free community managers (as well as shoddy ones that get paid), mistakes will be made. Here is some of the most common community manager fails, how they could have been avoided, and what you can learn from them: Getting Personally Invested The Internet is a rough placed filled with […]The post 7 Community Manager Fails and What You Can Learn by @livlongley appeared first on Search Engine Journal.
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result, most of us pick a few sites that seem to have the most traffic, and we spend most of our time and energy trying to work with those sites to the best of our ability. From a straight metrics standpoint, it makes sense to choose Facebook over Pinterest. After all, 2014 stats from Digital Insights suggest that Facebook’s 1.28 billion monthly active users totally overpower Pinterest’s “measly” 40 million. If you’re looking for sheer numbers, Pinterest seems […]The post 3 Reasons to Use Pinterest in 2015 by @jeanmariedion appeared first on Search Engine Journal.
Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google. Over the last several months, Google has rolled out two fresh updates to shake up the bad content and spammy link world once again: Panda and Penguin. At this point, Panda and Penguin updates should almost be expected. Although the two updates did not rock our world quite as bad as we anticipated, there is almost always someone who suffers when an update strikes. Panda and Penguin are notorious for rolling out harsh penalties, and it is best practice to stay […]The post 10 Ways to Beat The Panda and Penguin In Your Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal.
After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the ability to take advantage of this advertising unit. Starting January 1, “reservation-based” Promoted Pins will be available to all US users at a CPM. Here are some of the benefits of Promoted Pins, based on data gathered from the beta launch: Promoted Pins perform as good or better than organic Pins. Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards. […]The post Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015 by @mattsouthern appeared first on Search Engine Journal.
Hiding photos on Facebook may not actually work as well as you think it does. Picturebook, a browser extension now available in the Chrome web store, claims to allow you to “view hidden photos of anyone on Facebook”— even if you aren’t friends with them See also: How to find old Facebook posts Sounds like a Facebook creeper’s dream, right? But though Picturebook’s description is technically true, it is also misleading No app or browser extension — this one included — is able to change the privacy settings of someone else’s photo. What Picturebook is really doing: surfacing photos that you could have seen anyway, even if a user tagged in them hid them from their timeline Read more…More about Facebook, Social Media, Tech, Google Chrome, and Chrome Extensions
For December’s #SEJBookClub, we read Start with Why by Simon Sinek. The book’s tagline is “How great leaders inspire everyone to take action.” Inspiration is a common thread throughout the book and serves as a bottom line for starting with “why”. I was first introduced to Simon via his TED Talk focusing on the importance of knowing why we do what we do. Sinek asserts that knowing why we do what we do is how we inspire ourselves and others. How do you explain it when things don’t go the way you may assume? Or when people seem to defy […]The post Start with Why: Inspiring Ourselves and Those Around Us by @thebigdebowski appeared first on Search Engine Journal.