When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at. You have to define everything that you’re going after. Zac teaches us every step that he’s taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other bloggers and marketing professionals how to get started with his site, ZacJohnson.com. […]The post Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton appeared first on Search Engine Journal.
On Monday, Yelp, TripAdvisor and other allied companies launched a new effort aimed at convincing European antitrust officials to force Google to stop promoting its own online services at the expense of its competitors. A new websites has been introduced by the companies, called Focus on the User, which explains their mandate and where the concern stems from that Google is making it more difficult for searchers to discover competing services. The other companies involved include German health advertising portal Jameda, the Swiss travel site HolidayCheck, and a few consumer groups, including Consumer Watchdog and Fight for the Future. Their […]The post Google Competitors Launch Site Explaining How Google Is Hurting The Internet In EU by @mattsouthern appeared first on Search Engine Journal.
The Flavr Savr tomato first hit grocery stores in 1994 To the layman, it looked like any other produce fresh from the farm: plump and bulbous, with a rich, ruby hue. But it was hiding a secret. Thanks to a carefully crafted genetic modification of its seeds, the aptly-titled Flavr Savr was able to stay ripe much longer than regular tomatoes. See also: 6 Major Climate Change Myths, Debunked Fast forward 20 years, and genetically modified organisms (GMOs), just like the Flavr Savr, are front and center in an ongoing debate about the future of agriculture. But many questions remain: Are GMOs safe to eat? Should mandatory labeling be required in all grocery stores? And are GMOs a sustainable alternative to organic foods? Read more…More about Videos, World, Politics, Sustainability, and Us World
Yahoo recently announced they will be shifting their focus to what they feel are their core products, which means retiring a few products that no longer fit in with their core offerings. Yahoo says their core products are search, communications, digital magazines, and video — and shifting their focus to those products will allow them to deliver the best for their users. Jay Rossiter, SVP, Cloud Platform Group, stated in a release: At Yahoo, focus is an important part of accomplishing our mission: to make the world’s daily habits more entertaining and inspiring. To achieve this focus, we have sunset […]The post Yahoo To Retire Several Old Products, Including The Yahoo Directory by @mattsouthern appeared first on Search Engine Journal.
Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing challenges as being able to reach people across devices, and bridging the gap between online impressions and offline purchases. Atlas will purportedly tackle those challenges with a solution that’s being called “people-based marketing.” Erik Johnson, Head of Atlas, describes people-based marketing in a release: Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and […]The post Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by @mattsouthern appeared first on Search Engine Journal.
Sorry, everyone. Heartthrob Chris Pratt is taken, and if you didn’t already know it, he was sure to remind you of his married status during Saturday Night Live’s monologue. The 35-year-old Guardians of the Galaxy actor — the first host of SNL’s 40th season — sang about his life, especially the sex he had with his wife, Anna Faris. See also: Everyone Is Talking About Pete Davidson’s ‘SNL’ Debut, as They Should Be “Her name is Anna Faris; she’s hosted twice,” Pratt sang to his significant other, who was in the audience. “We had sex and a baby popped out. It’s true. Do you remember that?” Faris replied, seductively, “Oh, yeah!” Read more…More about Music, Entertainment, Tv, Snl, and Saturday Night Live
Chelsea Clinton tweeted early Saturday morning that she gave birth to a girl named Charlotte. The baby will be taking both her and husband Marc Mezvinsky’s last names. See also: The Ultimate Chelsea Clinton Baby Shower Gift Guide Marc and I are full of love, awe and gratitude as we celebrate the birth of our daughter, Charlotte Clinton Mezvinsky. — Chelsea Clinton (@ChelseaClinton) September 27, 2014 Her father, former President Bill Clinton, and mother, Hillary Clinton, former Secretary of State, both retweeted the message on their individual accounts. The baby is their first grandchild. Bill and Hillary have each shared publicly their excitement over the baby. Bill has said he hoped his grandchild will have an open mind and respectfulness. Read more…More about Us World, Us, and Clinton
Re/code reports that Facebook has partnered with Stripe to power a “Buy” button that will eventually be a part of the news feed. That’s the same service provided Twitter is using to power their Buy button, which just launched this month. The Buy button will allow Facebook users to purchase items featured in ads or posts, which means marketers will have the ability to make sales directly on Facebook. Re/code states Facebook began testing the Buy button back in July, and it’s still in the testing phase. A Facebook spokesperson confirmed That Stripe is the sole payments partner behind the test. […]The post Facebook Partners With Stripe To Power Facebook’s “Buy” Button by @mattsouthern appeared first on Search Engine Journal.
Pierre Far, Webmaster Trends Analyst at Google UK, announced on Google+ last night that a new Panda update is rolling out. The update began rolling out earlier this week, and Far says he expects to have everything done by sometime next week. Google has been able to discover additional signals to help Panda more accurately identify low quality content, thanks to user and webmaster feedback. As a result, a greater diversity of high-quality small- and medium-sized sites are said to be ranking higher, which is good news. Another piece of good news is if you were penalized by Panda previously, then this […]The post New Panda Update Rolling Out, Google Takes Another Stand Against Thin Content by @mattsouthern appeared first on Search Engine Journal.
At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense. So as marketers, how are we doing? According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do […]The post 14 Conversion Rate Optimization Tools Every Expert Needs by @StevenMacd0nald appeared first on Search Engine Journal.