This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners and experienced users alike, covering everything from how to create an account to how to drive sales and measure results. The guide is built to let users choose their own path based on their level of experience. Upon opening the guide, you’re greeted with this screen: Here’s how each of the above sections break down: I don’t get Twitter In this section you’re given the following options: Learn the basics: Here you will learn what […] The post Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals by @mattsouthern appeared first on Search Engine Journal.
Hey guys, As you might have heard, we recently closed our Facebook page. No big deal. Just your average love story: Brand meets social media platform, falls head over heels… then one day the spark is gone so the brand writes a dramatic breakup blog and emails it to a million of their closest friends. Typical breakup stuff, you know? Actually it was kind of a mess. Everybody freaked out. We tried to keep it (mostly) civil, but… well… You know it’s bad when your breakup makes CNN: Basically, the Internet exploded. People laughed, people cried, people yelled at us in […] The post Eat24: Life Without Facebook by @eat24 appeared first on Search Engine Journal.
Last week a landmark privacy decision was made by the European Union Court of Justice that grants EU citizens the “right to be forgotten.” The ruling stipulates that users can ask for Google to stop linking to anything that’s “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Following this ruling, Google has opened up an online form where you can ask to have links to personal data removed from Google’s search results. How It Works When submitting links to be removed, you are asked to provide Google with the URLs […] The post Google’s ‘Right To Be Forgotten’ Form Now Available For Users In Europe by @mattsouthern appeared first on Search Engine Journal.
There’s nothing sadder than the few false moments when you think you’ve won something. Your heart races and eyes widen in celebration, only to be deeply disappointed just seconds later. The premature celebration has embarrassed underachievers since the early days of competition. But there is a sick satisfaction in watching someone’s cocky commemoration turn to utter disappointment as they realize their victory is anything but See also: 23 Kids Having a Worse Monday Than You Take this as a lesson — don’t celebrate until you’re 100% sure you’ve won. Otherwise, you just look like a fool. [H/T Reddit] Read more…More about Reddit, Lists, Funny, Gifs, and Watercooler
Dynamic Remarketing With Precision Remarketing Lists For those of you who read my last post, I finally have collected about a month worth of data after setting up that laser targeted remarketing campaign. The ROI is peaking at 2400% ROI for some of the ad groups and the ROI of the entire campaign is averaging well over 1600%. These types of numbers are impressive but it’s never enough. So my next step is going to be fine tuning the campaign to get that ROI to go even higher! 🙂 For those of you who did not read my last post, […] The post How to Use Precision Based Remarketing Lists: Part II by @seocompanymiami appeared first on Search Engine Journal.
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is. To figure this out you don’t have to spend ages collecting and analyzing all that content, you can do things way easier and efficiently if you use the proper tools. The […] The post How to Easily Spot Your Competitor’s Most Engaging Content by @cognitiveSEO appeared first on Search Engine Journal.
Welcome to Throwback Tunesday, where Mashable amplifies the echoes of music past. From genre trends of former years (’90s boy bands, anyone?), to throwbacks from current artists (c’mon … who doesn’t regret that Myspace-y haircut?), we synthesize music and nostalgia. For our first installment, we caught up with Canadian indie pop duo Tegan and Sara, who are extraordinarily busy ladies. The sisters are about midway through their ‘Let’s Make Things Physical’ tour, celebrating Heartthrob, their 2013 studio effort. Upcoming tour dates span the U.S. and Canada, and include several festival appearances — Firefly Festival and World Pride Toronto, to name a few biggies. Read more…More about Music, Entertainment, Pics, Throwback Thursday, and Throwback Tunesday
How diverse is Google’s workplace? Well, Google will be the first to tell you that it’s not where it wants to be in terms of the diversity of its employees. Google released a report on their official blog today, the first of its kind, on the diversity of their workplace. Laszlo Bock, Google’s Senior VP of People Operations, admits that the company has been reluctant to release such a report, but says now is the time to be candid about the issues. Put simply, Google is not where we want to be when it comes to diversity, and it’s hard to […] The post Google Releases Report On Diversity Statistics Of Its Employees by @mattsouthern appeared first on Search Engine Journal.
Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer. According to eMarketer’s first-ever forecast of global Twitter users, Twitter’s user base will increase by 24.4% in 2014. If that number ends up being accurate, that means Twitter’s annual growth will continue the declining pattern it has been on for the past couple of years. An annual growth rate of 24.4% will be down from last year’s 30%, and 2012′s 50% growth rate. The report from eMarketer forecasts that Twitter’s annual growth will continue to decline into 2018. Twitter’s growth […] The post Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports by @mattsouthern appeared first on Search Engine Journal.
Maybe you just. Can’t. Get. IntoSoccer. Maybe 20-odd guys kicking a ball around a large expanse of grass in hopes of nudging that ball over a painted white line once or twice doesn’t do it for you. Maybe you’ll never give two figs about the technical brilliance of Lionel Messi or savant-like vision of Andrea Pirlo That’s fine — but it doesn’t mean you can’t enjoy this summer’s World Cup See also: Firsthand Proof That Brazil Is World Cup Soccer’s True Home The world’s biggest sporting event has enough subplots and storylines — players gunning for immortality, teams looking to stake a claim to history, fans and players seeking escape from unspeakable tragedy — to interest even the most casual observer Read more…More about Soccer, World Cup, Entertainment, and Sports