“The best place to launch your startup, raise money and learn about starting a company.” So goes the tagline for Jason Calacanis’ Launch Festival in San Francisco, which kicked off yesterday. The annual 3-day startup competition showcased all walks of entrepreneurial life: tech founders seeking funding and airtime while vying for attention from VCs, angel […]Author informationJenise Uehara HenriksonCEO at Alpha Brand MediaJenise is CEO of Alpha Brand Media, publisher of Search Engine Journal. ABM is a digital media publishing company that leverages its expertise in social media and SEO to promote its own network of blogs and websites.TwitterFacebookGoogle+LinkedInThe post #LAUNCH Festival: Marketing Entrepreneurs Chasing the Dream by @itsduhnise appeared first on Search Engine Journal.
Stand back, because these GIFs really pop. Using a simple optical illusion, some clever artists have made your everyday GIFs look 3D — except better, because you don’t need goofy eyewear to enjoy them. Here’s how it works: By placing vertical white lines on the image, it establishes a marker for the foreground of the image. Basically, you are tricking your brain into thinking that the lines are closer to you than the image itself, so when an object crosses in front of the line your brain perceives it to be coming closer to you See also: Batman Art Transforms Caped Crusader Into Villains Nothing about the image has changed, your brain is just seeing it differently. This effect can be used on any GIF, but the results may vary. Read more…More about Lists, 3 D, Gifs, and Watercooler
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a really awesome opportunity to pick the minds of some of the best in the industry! Be sure to attend Sara’s session on Tuesday March 11 and visit SEJ’s booth in the […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong by @wonderwall7 appeared first on Search Engine Journal.
Magento is the most used e-commerce platform in the world and powers over 200,000 e-commerce stores. Magento can be SEO-friendly, however the “out of the box” installation does have a number of SEO issues. With this in mind, this guide is designed to help Magento users configure their installation in the most effective way from […]Author informationPaul RogersPaul is an experienced technical SEO, who specialises in working on the Magento platform. Paul currently works in-house for a large UK-based gift retailer, whilst also consulting for Magento retailers globally.TwitterGoogle+LinkedInThe post SEO Quickie: #Magento Configuration Guide by @paulnrogers appeared first on Search Engine Journal.
For the less technologically inclined, the words “wearable tech” may conjure up images of RoboCop-esque suits, so some designers are hoping to introduce high-tech fashion that’s accessible to the average shopper. Ten companies presented their tech-conscious take on clothing and accessories at a wearable-tech fashion show Wednesday night as part of this year’s Social Media Week. See also: 11 Startups Reshaping NYC’s Fashion Industry The concepts included traceable shoulder bags, a light-up umbrella, 3D-printed shoes and nail art, as well as coffee-infused fabrics that can absorb odors to keep you smelling fresh. Tech in Motion, a national event series, hosted the show to bring the tech community together. Read more…More about Fashion, Tech, Shoes, Social Media Week, and Clothes
When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but to spot patterns. For me, one of those interesting observations is how retailers, rather than brands, predominantly occupy the top SERPs. Considering the nature of e-commerce and the required elements for successful SEO, that shouldn’t come as much […]Author informationSmilena SpasovaMarketing Assistant at Hoosh TechnologySmilena likes to call herself a “digital enthusiast”, fascinated by the power and the potential of online media for businesses. She sees the world as a playground, where one should always nurture his curiosity to explore new things and develop his personality. After obtaining a degree E-Concept Development in 2013, Smilena currently resides in Copenhagen and works as a Marketing Assistant in Hoosh Technology.TwitterLinkedInThe post Brands vs. Retailers – How Is the Attractiveness of a Market Reflected in Search? by @smilenaspasova appeared first on Search Engine Journal.
Duane Forrester, Senior Product Manager at Bing, has been publishing a lot of useful blog posts recently with his latest one being how poor spelling and grammar can affect search rankings. In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.TwitterFacebookGoogle+The post Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings by @mattsouthern appeared first on Search Engine Journal.
The Venezuelan government revoked the press credentials of seven CNN journalists on Friday — one day after threatening to expel the network from the country for its coverage of the protests that have been sweeping Venezuela for more than a week. Government officials told seven journalists for CNN International and CNN en Espaol, including Colombian reporter Patricia Janoit, that their press accreditation had been “denied or revoked.” Other CNN reporters were invited to book flights back to their home countries and “were asked several times when they would be leaving the country,” as the network reported on Friday afternoon. Read more…More about Cnn, Venezuela, Protests, Media, and Us World
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing tactics I’ve found in various AdWords accounts throughout the years. Remarketing is not as simple as starting regular AdWords Search or Display campaigns. […]Author informationAndrew LolkCo-Founder at White Shark Media at White Shark MediaAndrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He’s worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.TwitterGoogle+LinkedInThe post Effective AdWords Remarketing Tactics for The Advanced Advertiser by @AndrewLolk appeared first on Search Engine Journal.
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content directed at search engines, rather than […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post The Rise of the Content Marketer Role by @wonderwall7 appeared first on Search Engine Journal.