With all the Google algorithm updates recently, it’s easy to feel like it’s only a matter of time before Google finds your site and annihilates it. However, you don’t have to live in fear. By learning how SEO works, you can keep your site functioning way into the next generation of algorithms. Here are a […]Author informationTravis ThorpeCEO at BoostabilityTravis Thorpe is the CEO of Boostability. He enjoys writing about the ever-evolving world of SEO and helping new business owners understand the importance of applying good SEO tactics to find more success online.TwitterFacebookGoogle+LinkedInThe post SEO 101: Jurassic Park and SEO: Keeping Your Site from Going the Way of the Dinosaurs by @travisthorpe appeared first on Search Engine Journal.
Buffer, the startup behind a scheduling platform for social media sharing, has been all over the news lately since they published all employees’ salaries as part of their commitment to a ‘default to transparency’ culture. We reached out to co-founder Leo Widrich to ask him more about life at his seed-funded, 13-person company and to find […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post What’s Next For Social Media Darling Buffer: An Interview with Co-Founder Leo Widrich by @wonderwall7 appeared first on Search Engine Journal.
If by any chance you forgot that today is the craziest day of the year, you’ll be reminded as soon as you open Google’s homepage, where a jolly, animated Doodle is doing a disco dance Further down on the page Google also offers a reminder of how we searched in 2013 with its annual Zeitgeist page, launched a few weeks ago See also: Top 10 Google Search Trends in 2013, According to Google Google has been incredibly active when it comes to Doodles this year; we’ve seen the regular Google logo so rarely we’ve almost forgotten what it looks like. Some of the best from last year were a huge interactive Doodle celebrating the first parachute jump, an epic ‘Doctor Who’ game and an interactive crossword puzzle. Read more…More about Google, Doodle, New Years Eve, Us World, and World
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for bloggers to publish links with keyword rich anchor text in exchange for tweeting out a link to the bloggers’ websites. Despite the founders issuing a public apology to Google they […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.TwitterFacebookGoogle+The post Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss by @mattsouthern appeared first on Search Engine Journal.
It seems that in the post-Penguin world there are fewer and fewer old school SEOs left as more and more agencies are offering blogger outreach, social media, inbound marketing and content services. For a time-served PR person, these offerings look very similar to what I would call public relations rather than pure SEO. PR has […]Author informationJames CrawfordManaging Director at PR Agency OneManaging Director of PR Agency One, a B2B and Consumer PR agency based in Manchester, UK. PR Agency One is a specialist in SEO PR and merges the latest thinking on content marketing with time served PR theory.TwitterFacebookGoogle+LinkedInThe post Go BIG or Go Home: How SEOs Can Win at the PR Game by @jamescrawford appeared first on Search Engine Journal.
As 2013 draws to a close, we look back on the past, and more importantly, prepare for the coming year. It’s a great time to reflect on the changes we want to make, and resolve to follow through on our goals. We want you to share with us some of your New Year’s resolutions for this week’s Mashable Photo Challenge Show us images of the new activities you look forward to starting — whether it’s cooking healthier meals or spending more time outdoors. Or, photograph a handwritten or hand-drawn list of goals you’d like to achieve in the new year See also: 9 Social Media Resolutions for 2014 We will run this challenge until Thursday, Jan. 2, at 10 a.m. ET. Follow the directions, below, to submit your photos, and we’ll feature some of our favorite ones on Mashable. Read more…More about Photography, New Year, New Year S Resolutions, Social Media, and Mashable Photo Challenge
2013 saw a number of new Internet marketing trends emerge along with a handful of new technologies, practices, and buzzwords. One of these many changes came in the form of Google’s various algorithm updates, which forced countless brands to revisit their existing SEO strategies and give them a much-needed facelift. Another new focal point came […]Author informationMurray NewlandsMurray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.TwitterFacebookGoogle+LinkedInThe post Leading Experts Predict The Content Marketing Trends for 2014 by @murraynewlands appeared first on Search Engine Journal.
These days, getting what we want for Christmas is as easy as checking off an Amazon wish list. But back in the “fine year of 1996,” one child’s obsession with the Nintendo 64 gaming console turned him into Ralphie from A Christmas Story See also: The Cast of ‘Cheaper By the Dozen’ 10 Years Later In the above video, comedian Brian Firenzi plays a younger — and surprisingly stoic — version of himself, pestering his mother for the one thing he wants under the tree: an N64. The wacky video, which mimics the console’s sub-par graphics, reminds us of why we used to get so many headaches as kids BONUS: The 12 Worst Things About Going Home for the Holidays Read more…More about Viral Videos, Gaming, Humor, N64, and Watercooler
I can still remember when Google announced the ability to remarket to people on the Content Network. Since then, remarketing has grown exponentially and become an important part of any advertiser’s digital marketing strategy. Below are four quick tips you may or may not be using that I’ve found effective in managing and testing remarketing […]Author informationBethany BeyDigital Remarketing Consultant at Cardinal PathBethany Bey is a Digital Marketing Consultant at Cardinal Path, where where she manages paid accounts across multiple platforms. She also teaches beginning and advanced AdWords courses around the United States through Cardinal Path Training.TwitterGoogle+LinkedInThe post 4 Simple but Effective Remarketing Tips by @bethany_bey appeared first on Search Engine Journal.
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help of A/B testing. A/B testing is a way to determine whether or not your website is providing a good user experience. By learning more about how users interact with your […]Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnramptonTwitterFacebookGoogle+LinkedInThe post Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov by @johnrampton appeared first on Search Engine Journal.