It’s not every day you can hitch a ride with the undead. But since when has Halloween been like every other day? The ridesharing app Lyft shifted its Halloween spirit into high gear on Thursday, transforming nearly 50 San Francisco-based drivers into spooky Zombie chauffeurs. The drivers, who received a professional makeup job from a special effects artist who also drives Lyft in his spare time, are cruising around the city with baskets full of candy and Lyft discount codes for unsuspecting passengers See also: 12 Apps You’ll Use This Weekend Users who request a ride will know they’ve booked a zombie driver when the driver’s picture shows up within the app. The candy being handed out to passengers also has Lyft discount codes attached, offering users ride credits worth as much as $100 (although most are $10-20, according to a Lyft spokesperson). Read more…More about Zombies, Halloween, Uber, Kittens, and Startups
According to TechCrunch, Google has officially rolled out its latest update to the mobile Android OS, known as 4.4 (or KitKat). Google announced several of the updates that are coming with KitKat, which will be available today on the Android Open Source Project and Nexus 5. The update will soon roll out to other versions of Nexus, […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post Google Releases Android 4.4 KitKat by @wonderwall7 appeared first on Search Engine Journal.
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at Pubcon 2013 in Las Vegas, Zack Flannick of Ally Bank leads a discussion about semantic search and how it can be used to provide more information to search engines about your website. […]Author informationMurray NewlandsMurray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.TwitterFacebookGoogle+LinkedInThe post How To Optimize Your Website For Semantic Search: Interview With Zack Flannick At #Pubcon 2013 by @murraynewlands appeared first on Search Engine Journal.
Amazon’s foray into content creation continued on Wednesday with the introduction of Day One, a literary magazine delivered via Kindle devices. The weekly magazine will cost $19.99 annually, but Amazon is offering a limited-time introductory price of $9.99 See also: Citizen Bezos: Journalism’s New Best Friend? Amazon plans to showcase the work of debut authors and translate stories from around the world into English. The first issue appeared Wednesday with the short story “Sheila” by Rebecca Adams Wring and “Wrought,” a poem by Zach Strait. Each issue will also include a note from the editor introducing the writer and poet, along with bonus content like playlists, interviews with the authors and illustrations Read more…More about Amazon, Magazine, Kindle, Business, and Media
My career began at a dedicated search agency, often working with third party vendors and IT teams to accomplish SEO objectives. While I experienced many successes there, I now truly realize the importance of tight-knit collaboration and building SEO into the integrated marketing conversation. For some this might seem repetitive, but based on my experience […]Author informationJeff BedfordJeff Bedford is an Optimization & Analytics Speciliast at The New Group, an integrated digital marketing agency in Portland, Oregon. A graduate of Indiana University, Jeff has extensive industry experience and has worked on digital campaigns for enterprise clients around the world.TwitterGoogle+LinkedInThe post 5 SEO Touch-Points During Website Design & Development by @JeffBiomecca appeared first on Search Engine Journal.
For years webmasters & SEO’s have tried to raise awareness with the Google spam team about their lingering concerns for potential Negative SEO via link bombing, duplicate content, etc. Matt Cutts has made it clear that Google is focusing on discounting questionable links rather than directly punishing entire websites, but did somebody forget to tell […]Author informationAndrew PincockCEO at TrafficadoCEO and co-founder of Trafficado, an internet marketing agency. Interests include entrepreneurship, small business, internet marketing, and economics.TwitterGoogle+LinkedInThe post Penalty Slap on Strong Brand, A Case Study in Negative SEO by @pincock appeared first on Search Engine Journal.
Bill Bratton spent decades running the Boston, New York and Los Angeles police departments, earning a tough rep for his aggressive use of crime fighting technology. His crime mapping system, CompStat,helped law enforcement target and significantly drive down offenses inhigh-impact areas. Now Bratton is hoping his new startup can change how officers use social media. Since retiring from the LAPD in 2009, Bratton has split time between consulting and building Bratton Technologies.This month, his New York-based company unveiledBlueLine
Google has significantly increased the number of sites and ISPs it uses to serve search requests according to a study by researchers at the University of Southern California. The study reports Google increased the number of locations serving search requests from less than 200 to more than 1,400 between October 2012 and July 2013. In addition, […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.TwitterFacebookGoogle+The post Google Increases Locations Serving Search Requests By 600% From Last Year by @mattsouthern appeared first on Search Engine Journal.
According to new research from Curebit and reported on by VentureBeat, the difference in social commerce sales between Facebook and Twitter are extraordinary. According to the report, Facebook generates 10 times more shares, 20 times more traffic, and 30 times more customers to social commerce sellers site than Twitter. To put these amounts into percentages, […]Author informationKelsey JonesSearch & Social Consultant at MoxieDot.Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.TwitterFacebookGoogle+LinkedInThe post Study Reports Facebook Generates 30x More E-Commerce Customers Than Twitter by @wonderwall7 appeared first on Search Engine Journal.
Six months ago, Richard Simmons was better known for his spandex and ’80s fitness videos more so than his social media following.On the edge of falling off the pop culture radar,however, the 65-year-old recently made a resurgence into the spotlight. Simmons’ seemingly random red carpet appearance at the MTV Video Music Awards in August netted him 37 million mentions across social networks and turned his name into a trending Twitter topic. Meanwhile, at theEmmys in September, Simmons’ camp live tweeted the ceremony, sharing memes and GIFs of him dressed as characters from nominated shows. The content reportedly reached nearly 20 million people Read more…More about Youtube, Entertainment, Social Media, Celebrities, and Branding