Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve search results for online browsers. Penguin’s main targets were sites that had been over optimized with a disproportionate amount of spammy or manipulative links. The roll out hit some websites harder than Author informationDario ZadroDario Zadro, is an SEO enthusiast, entrepreneur, and passionate web developer. To reach him, feel free to DM @dariozadro or visit zadroweb.com for more SEO insights and great tips.The post Google’s Penguin – Beginning to Flex its Muscles appeared first on Search Engine Journal.
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a major role in the content funnel today, it is helping to make TV a thing of the past. Pulling the plug on TV According to Neilson’s 2013 cross-platform report released Author informationDaniel CristoDan Cristo is the director of SEO Innovation at Catalyst Search Marketing, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002, when he started his first company at age 20. An avid programmer and entrepreneur, Dan’s latest project is the social media tool for bloggers, Triberr. Look for him on Twitter: @DanCristo.TwitterGoogle+The post Television Is About To Change In A Big Way, Thanks To Search by @dancristo appeared first on Search Engine Journal.
Summer’s coming up, and if you go strutting around with an ice cold soda in your hands, everyone will be hoping you’ll share it with them. Now some creative ad people have attempted to solve that problem with the Coke Social Can, a container that splits in two so you can share its contents. Well, it doesn’t actually split into two separate cans, but a specially designed cup twists off the top, allowing you to pour some of your soda into it, perhaps making a new friend at the same time. And just think, you can do all that without exchanging bodily fluids SEE ALSO: Coke’s New Ad Campaign to Feature 61 Branded Websites Read more…More about Advertising, Marketing, Sharing, Business, and Videos
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging to it on the web. Most of reputation management strategies is focused on reducing the negativity about a brand online. As CxOs, executives and managers of a brand or business Author informationManan ShahWorks in SMG Convonix. Die hard Sachin Tendulkar & Roger Federer fan, cricket-romantic, choco-holic! Wannabe traveller with interests in stock markets, green energy, books and pebbles. Philately & pebble collection has been a hobby.The post Understanding the Eco-system that Builds Positive Reputation Online appeared first on Search Engine Journal.
Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to social media. Each platform is unique. Social media platforms have their own personalities and etiquette; and hence, techniques should be tailored to the platform. With product changes and new platforms Author informationCourtney KettmannCourtney Kettmann is the Community Manager at Viralheat, a social media intelligence company. During the work week you’ll find her managing Viralheat’s blogger network, writing blog posts and contributed articles, and interacting with Viralheat’s community through social. You can reach online @courtkett or by email at firstname.lastname@example.org.Google+LinkedInThe post Lesser-Known Secrets for Better Social Media Results appeared first on Search Engine Journal.
Summer is just around the corner — that blissful time of year when you can kick back in the sun and get lost in the books you’ve been meaning to read for months. Whether you’re searching for an easy read for the beach, or a more thought-provoking novel to discuss with your friends, we’ve rounded up 22 different books to keep you reading all summer long Do you have a perfect summer read already picked out? Let us know in the comments below. Highly-Anticipated New Releases Each of these authors previously published bestsellers, and we’ve been waiting for their newest works for years. 1. And the Mountains EchoedAuthor: Khaled Hosseini Read more…More about Books, Reading, Summer, Lifestyle, and Travel Leisure
As we all know, Penguin 2.0 is out now. Some are surprised that the impact of the update wasn’t as large as they suspected, while others have watched their rankings tank. Webmasters who were sadly misinformed that directories, article submissions, social bookmarks, and press releases were “natural” have lost every ounce of traffic they ever Author informationPratik DholakiyaPratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. He also acts as a consultant for OnlyDesign, a creative design agency. You can contact him on twitter @DholakiyaPratik or by email.TwitterFacebookGoogle+The post How Google Gambles With Your Rankings: 3 Ways to Arm Yourself by @DholakiyaPratik appeared first on Search Engine Journal.
There are many small business owners that try to find a balance between hiring an SEO agency and trying to do a few things on their own. It makes sense to want to have control over your website, and it makes sense to familiarize yourself with the process first so that you can hire a Author informationAmanda DiSilvestroAmanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more!TwitterGoogle+LinkedInThe post 7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency by @highervis appeared first on Search Engine Journal.
This Saturday, Bayern Munchen won the Champions League final game against Borussia Dortmund 2:1, securing the team’s fifth title in Europe’s most prestigious football cup The game was intense, with Arjen Robben scoring for his team in the 89th minute for the victory. Now, you have a chance to watch the shortened version of the match, recreated with Lego bricks, courtesy of The Guardian The 3:14-minute long video has all the highlights from the game, including the three goals and the celebrations that followed the game How do you like the video? Share your thoughts in the comments! Image courtesy of The Guardian Read more…More about Football, Lego, Watercooler, Videos, and Bayern
Google recently announced a way for people to pass on their digital photos, documents and other virtual materials to someone after they die or become disabled. The “Inactive Account Manager” option can be used to order Google to pass on the data from Google Drive, Gmail, YouTube or Google+ to specific people after the account becomes dormant. They Author informationBernadette ColemanBernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe. Highly experienced and considered an industry leader in search engine marketing, social media, design, and development, she leads one of the fastest growing interactive agencies in the U.S. by Inc. 500 You can read more about her on Google Profile.The post What Will Happen to Your Photos, Emails and Documents After You Die? appeared first on Search Engine Journal.