Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly…
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Monthly Archives: May 2012
A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career. You know, the classic, “how am I
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Why You Need to Use Social Context when Marketing
Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And let’s say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would
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Apple’s Tim Cook Hints at Deeper Facebook Ties, Enhanced Siri
Apple CEO Tim Cook was careful not to reveal any deep secrets in his sit-down interview with All Things D‘s Walt Mossberg and Kara Swisher…
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Apple’s Tim Cook Hints at Deeper Facebook Ties, Enhanced Siri
The 30-Minute Account Audit
I’ve long been a believer in the value of account audits. An audit conducted at the right time and done in the right way can uncover opportunities within an account that may otherwise go unnoticed. Sometimes prioritizing the opportunity within an account can seem overwhelming, so one or more times a year I like to
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Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts
Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword
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Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts
Bad Tech Etiquette To Avoid at Work
Technology has simplified communications for most businesses, but the increased use of conference calls, video conferencing, and instant messa…
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In Appreciation This Memorial Day, 2012
There are no words that can express the amount of appreciation we all have for our veterans, our lost troops and those currently on active duty. You have provided freedom and safety for every American and you have sacrificed so much. We thank you and appreciate you. The following video is a strong one, but
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SEJ Thanks the United States Coast Guard
During and after Hurricane Katrina Coast Guardsmen saved more than 33,500 lives. I have spoken to many people that didn’t know that the Coast Guard is considered part of our military defense; they are and they play a critical role. Two crucial roles are protecting our borders (Ports, waterways, coastal security) and rescuing many Americans
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SEJ Thanks the United States Air Force
The Air Force is an amazing group of people. I chose the video below because I think it shows how diverse our aircraft is, how much knowledge every pilot needs and how each member of the Air Force has to do everything just right to avoid disaster. Thank you to each member of the USAF
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