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A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”

Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey.  The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career.  You know, the classic, “how am I

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A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”

Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts

Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword

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Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts