LetzFind.com

Search Engine Optimization Tools and Resources

LetzFind.com - Search Engine Optimization Tools and Resources

Small Business Marketing Strategy

Incorporating a Marketing Strategy in a Business Plan is a Must for Success

No matter what the size of your business is, a business plan is an integral part of its overall success. A business plan needs to be concise and exhaustive, yet leave enough flexibility to allow room to adapt as necessary. One aspect of a business plan all too often overlooked is the section on small business marketing strategy and strategy for larger companies. Every business needs to develop and prepare a marketing strategy, however what may work for one company may not work for another business. That is why every business must create a unique marketing strategy within their business plan that is specific to their niche, their products or their services.

Market Research

Market research is one of the best tools to use in the development of a small business marketing strategy. Market research will allow your business to understand current trends, what your customers are looking for and the best ways in which you can supply the need of the customer. The research gained will also allow your company to develop marketing strategies tailored to your business. If you have enough working capital, it can be highly beneficial to hire a professional market research firm to conduct the necessary research on your behalf.

Identifying Your Target Market

Once the market research has been conducted, you will be able to identify your niche market. This will be the main group of customers who you will focus your marketing resources on in order to solidify your customer base. The small business marketing strategy should detail specific information such as demographic characteristics like ethnicity, income bracket, age, and gender. It should also include psychographic characteristics such as the familiarity with technology and behavioral preferences.

Developing Your Marketing Tactics

Armed with detailed information about your customers, current market trends and identifying your niche, you can then create and develop marketing tactics you will use to promote and sell your products or services. Without understanding your target market, it is nearly impossible to develop successful marketing techniques. Your small business marketing strategy should identify every marketing tactic that is planned on being used and a timeline in which it should be launched.

All too often businesses downplay the importance of incorporating small business marketing strategies within their business plan, but this can be a grave and costly error for any company to make. Having solid and well-researched marketing strategies can save your business from detrimental mistakes and provide the vital knowledge needed to be a success.

SEO Must Do’s

YOU MUST stay consistent when optimizing a website for search engines. SEO strategies involves continuous effort in order to get your website to rank high on search engines. Most people fail because they don’t spend the time necessary to rank high on search engines because they expect overnight success, and they soon give up when they fail to see immediate results. It is important for you to gradually add new content to your website so that search engines visit your website more often. You also need to steadily build links to your website in order to improve your ranking on search engines. This is one of the reasons we at Letzfind.com call on you to exchange links with us. If you have an SEO related website, forum, etc., let’s reciprocate links!

YOU MUST use different tools for optimizing your website. You must also aim to rank high on several major search engines, but do not try and spread yourself too thin.. We recommend no more than four top search engines. Write and submit articles, using our Article Submitter, participate in forums relevant to the topic of your website, submit your website to many directories and search engines and exchange links with related websites that have high popularity rank. BTW, Letzfind.com has a PR4. Keep track of your strategies and review previous strategies to see what’s working and what’s not.

YOU Must have the proper keywords. Although some keywords have more significance than others, it is more important for the beginner to choose less popular keywords and concentrate on those. You may even want to start with one low competition keyword (depending on the number of monthly hits). If you need assistance in choosing a keyword,
email us
. We will help you free of charge in finding that perfect keyword.If you want to successfully optimize your website, it is important that you know all your keywords and it is also important that you use these keywords on your website content, in your articles, and in any other content that you use to promote your website. Most people make the mistake of using untargeted keywords and phrases on their websites and other content that is meant to drive traffic to their website.

YOU MUST BE PATIENT

SEO Tools for Beginners

Welcome to Letzfind.com. Our goal is to help you get your website to the top of the Google rankings as well as increase Page rank. Most people think Page rank and Google ranking are one in the same, but in actuality, they are very different.

If you think for a minute that you do not have the skills to increase your Google and Page ranks on your own, think again. You don’t need to pay hundreds every month. There are a lot of steps you can take to do you own promoting.

If you would like to discuss these options in more detail, feel free to